Subaru Model Videos
Day Subaru wanted to increase their user engagement on their website. They wanted custom videos of each Subaru model to provide internet shoppers with more information than the standard dealership website.
Pacer vigorously researched each model and used the data collected to write a custom script for each video. A professional actor was cast for the on-camera and voice over work and locations were secured. After 2 months of work the end result was a comprehensive video offering that Pacer was able to integrate not only into Day Subaru’s website, but also into their email marketing templates and YouTube as well.
Hours of Video Footage
- Website Traffic Increased 11% 11%
- Time spent on-site Increased 22% 22%
- Email engagement increased 16% 16%
The Results Have Been Outstanding
Day Subaru wanted quality, custom video content that would be unique to their Subaru dealership. Pacer provided the videos, but also helped them implement these videos into their email marketing channels. Pacer was also able to consult with Day to integrate the videos into various other marketing efforts.