BCTA.com Re-Design
The Challenge
Beaver County Transit Authority is a major player in the economic development of Beaver County. Their outdated website was impeding their ability to easily communicate to riders, and was not allowing potential riders an easy way to learn about riding the bus.
The Solution
Pacer worked with the IT and Marketing departments at BCTA to develop a new website that is completely responsive and allows visitors easy access to information. The website renders wonderfully on a desktop, a phone or tablet device.
PROJECT BREAKDOWN
%
Website Re-Design
%
Video Production
Day Turnaround
Outstanding Result
Mobile Visitors increased by 22%
Responsive Design
The new website renders to fit every screen. Visitors now get a proper experience, regardless of the device they use to visit the site.
Rebuilt From the Inside Out
We re-evaluated all the data that was displayed on the previous site, and designed everything with the user experience in mind.
Extensive Traffic Studies
With analytics in hand, Pacer was able to devote more development time to the areas of the site that garnered the most usage.
Custom Video Production
Concept to Delivery
We wrote the script, cast the talent and produced the entire video.
User Engagement
User response has been outstanding, with a 37% longer time spent on the site.
SEO Benefits of Video
Google loves video, especially video that lives on YouTube. The added SEO benefits of these videos have helped push the traffic spike on bcta.com
- Website Traffic Increased 33%
- Mobile Users Increased 22%
- Email Subscribers Increased 41%
- Overall Ridership Up 6%
The Results Have Been Outstanding
BCTA wanted a new, fresh and functional site. They wanted a site that would help promote their commuter experience, as well as a site that allowed them quickly communicate delays, closing and other news to their visitors.
Take a look at the site yourself, and see the results that Pacer delivers.