Branding Questionnaire Name First Last About Your BusinessWhich industry does your business operate in?What are the key points in the history of your business? Who are your main competitors? What is the single most important thing that sets your business apart from the competition?About your brandWhat are you branding?What is your brand name, if you have one?What is your brand mission?If your brand were a person, which of the following words do you feel would best describe them? Sincere Exciting Competent Reliable Sophisticated Rugged About your target marketWhat is your target customers' gender?MaleFemaleN/AWhat is your target customers' gender? 17 or younger 18-24 25-34 35-44 45-54 55-64 65-74 75-84 85 or older Don't know or N/A And what is their socioeconomic status? Upper class Middle class Lower class Skilled working class Working class Low income earner Don't know or N/A How will they learn about your brand? Store Website Social Media Ratings & Reviews Advertising Emails Events Which of the following marketing inputs is most likely to influence your customers' buying decision? Product Place Promotion Price What else can you tell us about your customers?Briefly describe their values, decision-making process and, if you already have a brand, how they currently perceive it.About the projectThe following 3 questions are to help us get a sense of where you would like to go. Feel free to skip any or all of them if you see that none of the options shown work for your brand.Which of the following designs would suit your brand the best?Which of these colors do you feel best represents your brand?Choose as many as you like And if you had to choose one of these fonts for your brand, which would you choose?ClassicSerifRoundedModernWhat are your objectives and expectations for this project?Make sure to specify your deliverable requirements and deadlines, as well as any particular design standards or constraints you would like us to take into account.
