Estimates show that the number of online-video viewers in the US will reach 204.6 million by 2017.
In December of 2013, 80 percent of the U.S. population viewed video content for a total of over 50 billion video views.
Hopefully your business is using video as a key component in your marketing strategy.
If you are still waiting to jump into the video game, here are 3 reasons you need to move now.
1.Video campaigns drive awareness
By tracking views and calculating the average watch time of each video—the more time a viewer spends watching your company’s videos, the more aware of your message he or she is likely to be, you can easily track the awareness that your video has garnered.
Growing awareness of your business through video can help establish your company as a thought leader, increase positive brand associations among your customers, and drive more in-depth actions across the marketing funnel.
2. Video increases engagement
The largest difference between TV advertisements and online videos is in the level of engagement your business can generate. When a user watches a video online they can click through to the exact page you want to drive traffic to. That user is already in front of a computer, so the hurdle that limits TV is non-existent with web based video.
If your video is good enough to trigger actions from the user, you can then monitor those actions and use that data to further tweak your marketing campaigns.
Online videos are also easily shared, giving you more opportunity to get your brand in front of a new audience…if of course, the video is engaging.
3. Video Converts
Various studies show the power of video. According to Comscore, visitors to retail sites who view a video are 64% more likely to purchase. That is a huge increase, and one that most businesses cannot afford to ignore.
That does not even take into account the additional 2 minutes of extra time the average video viewer will spend on your site.
Well produced video can tap into peoples emotions and prompt them to purchase…now.
These are just 3 ways video can help your business. At Pacer Design Studios we are experts in turning video into a marketing tool that drives revenue for your business.
Contact us today at 724.709.7261 to learn more.