How COVID-19 Altered the Way We Web

How COVID-19 Altered the Way We Web

In the age of COVID-19 and all the changes the world had to make, digital marketing and the web changed along with it. With more people staying at home than ever, websites and apps surged with users, the world adapted to a new way of schooling online, and Google...

Optimal Social Media Image Sizes for 2020

The world of social media is a crowded space, but with strong and relevant imagery, your brand will stand out. Using visual content in social media posts attracts and engages followers, expresses your brand, and helps lead to brand recognition in your audience’s...
6 Tips for Using Emojis in Social Media Marketing

6 Tips for Using Emojis in Social Media Marketing

The language of emojis is so widely used today that we can’t imagine going back to the days without our favorite heart-eyed faces and thumbs-ups that offer the ability to convey tone and feeling that words alone cannot. We love emojis, and in honor of World Emoji Day...

Pacer Protect

There is no such thing as a secure website today. Target, Sony, etc…have all been hacked recently. Your best course of action is to keep your site as secure as possible, while also implementing a sound backup and recovery plan. ENTER PACER PROTECT At Pacer, we...

How to Ride the Bus

The Beaver County Transit Authority wanted to come up with a fun and modern way to show people how easy it is to ride the bus. While Pacer was developing their new and improved website, the teams got together and came up with a plan for a short, fun and informative...