It is not always an easy decision to re-brand a company that has a long reputation as a trusted leader in their industry.
That was the exact task that Best Builders Inc. gave to us here at Pacer Design Studios.
Greg Best, owner of Best Builders Inc. wanted the company to have a new logo and colors that were modern and bright. He also wanted them to be timeless.
Pacer worked with Greg to come up with a new image for the company that is fresh and clean, and also should stand the test of time.
In addition to the new logo, Pacer created letterhead, business cards and stationary.
Pacer also worked with the team at Best Builders to design and deliver all new marketing literature, including a custom pocket folder and various brochures.
The key to any branding project, is to display the brand everywhere, and Pacer made sure that Best Builders had logos and graphics ready for every social media channel possible, as well as various sized ads prepared for all marketing campaigns.
The re-branding was further supported by a brand new website that showcased the quality of the work that Best Builders provides to clients around the Western PA and Eastern Ohio areas.
Features like Live Chat were worked into the site in order to give potential clients instant access to the people at Best Builders.
Content for the site was created from scratch with an focus on educating potential home builders so that they can make the correct decisions throughout the buying process.
Overall, the entire process was completed in 3 months and on budget.
Best Builders has since used Pacer to purchase supporting promotional products and to upgrade their trade show displays. A new marketing video is in the works now as well, so check back in on Best Builders often.