There’s a 50% chance that you’re reading this on a mobile device. That means there’s a 50% chance your customers are too.
Mobile web usage is poised to overtake traditional desktop web usage within the coming years. If your site is not optimized for tablets and smartphones, users may not have a good experience with your site – it may be too small to read, challenging to navigate, hard to click links, or require plugins that the user doesn’t have. These problems could cost you sales. While mobile apps may be the trendy new “it” marketing tool, they are costly, take a long time to develop, and may not be worth your company’s time and money.
Responsive web design is the simple answer to this dilemma. A responsive website is created to resize and reshape itself to fit the dimensions and resolution of the user’s device. The content is the same, but the appearance is optimized for any and all platforms. Instead of spending time, money, and energy on multiple sites, you’ll have a one-size-fits all design. You get to choose which elements of your site are displayed for mobile device users, and which are hidden, to create a streamlined and highly efficient interface; for example, we recommend adding a “give us a call” button, since your user is likely to be on their phone already.
A responsive site is not just a miniaturized version of your site. It’s an adaptive format that makes browsing easier, faster, and less frustrating for mobile users. And more importantly, it’s a tool for reaching customers wherever they are and however they browse.
Pacer Design Studios has been on the cutting edge of web design for years and is poised to make sure your web presence is optimized for mobile viewing.
Call us today to learn more…724.709.7261