6 Tips for Using Emojis in Social Media Marketing

6 Tips for Using Emojis in Social Media Marketing

The language of emojis is so widely used today that we can’t imagine going back to the days without our favorite heart-eyed faces and thumbs-ups that offer the ability to convey tone and feeling that words alone cannot. We love emojis, and in honor of World Emoji Day...

Website Content Creation 101

One of the main components of developing a new website is deciding its content. If you have a current website, taking a look at its content and deciding what still works and what doesn’t is a great first step. Sometimes, though, you may need to start from scratch....
How COVID-19 Altered the Way We Web

How COVID-19 Altered the Way We Web

In the age of COVID-19 and all the changes the world had to make, digital marketing and the web changed along with it. With more people staying at home than ever, websites and apps surged with users, the world adapted to a new way of schooling online, and Google...

Optimal Social Media Image Sizes for 2020

The world of social media is a crowded space, but with strong and relevant imagery, your brand will stand out. Using visual content in social media posts attracts and engages followers, expresses your brand, and helps lead to brand recognition in your audience’s...

Pacer Protect

There is no such thing as a secure website today. Target, Sony, etc…have all been hacked recently. Your best course of action is to keep your site as secure as possible, while also implementing a sound backup and recovery plan. ENTER PACER PROTECT At Pacer, we...

How to Ride the Bus

The Beaver County Transit Authority wanted to come up with a fun and modern way to show people how easy it is to ride the bus. While Pacer was developing their new and improved website, the teams got together and came up with a plan for a short, fun and informative...

Day Apollo Wins With Video

Day Apollo is always on the cutting edge when it comes to digital marketing. When Pacer approached the management team at Day Apollo about using video to better market their line of Subaru and Volkswagen vehicles, the decision to move forward was a swift one. Pacer...

A New Brand is Built

Everyone who lives in Western PA that doesn’t live under a rock know that the natural gas industry is booming in the area.  They also know that the cracker plant is coming. What they may not know, is that the trades are busier than ever thanks to the efforts of...

Job Training for Beaver County

Are you looking for employment? Need training for a  job? Do you want to learn some interview skills? Job Training for Beaver County can help you with all of that and more.  This non-profit that is located in the Beaver Valley Mall has been helping local residents for...

Business of the Year Awards

Pacer Design Studios was selected to create a video for the Beaver County Chamber of Commerce 2014 Business of the Year Awards. The multimedia team at Pacer worked closely with the staff at the Beaver County Chamber of Commerce to come up with a concept for the video...